Under NDA
Massivo
A serverless backend platform automating multi-channel marketing campaigns for a global consumer goods company across 180 markets.
Location
Industry
Services
Project Overview
Project Goals
The client runs marketing campaigns across 180 markets — a scale where manual processes and fragmented tooling quickly become unworkable. The goal was to build a backend system that automates multi-channel message delivery, processes user events in real time, and supports market-specific integrations at scale. What made this engagement technically distinct was the need to engineer engagement tracking on platforms with no native analytics and to do it securely, at scale.
Challenges & Solutions
No unified way to reach users across channels
A unified messaging abstraction layer routing all campaign traffic through a single interface, regardless of platform.
Every market requires different integration configuration
Configurable integration architecture enabling per-country setup without modifications to core system logic.
No reliable engagement signal from Telegram campaigns
A custom event-driven tracking system mapping Telegram reactions to specific campaigns and users in real time.
Sensitive user data exposed through unprotected deeplinks
End-to-end encrypted deeplink flow with server-side token generation, validation, and configurable expiry.
Maintaining code standards across a large distributed team
A structured, high-detail code review process enforcing consistency across 22 developers with zero-deviation standards.
Results:
40%
reduction in manual campaign management effort
3x
faster campaign rollout across new markets
35%
improvement in user engagement through personalized deeplinks
Solutions & Features
Overview 1st test element title
Overview 1st test element description
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Dhaval Bhatt
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