A serverless backend platform automating multi-channel marketing campaigns for a global consumer goods company across 180 markets.
No unified way to reach users across channels
A unified messaging abstraction layer routing all campaign traffic through a single interface, regardless of platform.
Every market requires different integration configuration
Configurable integration architecture enabling per-country setup without modifications to core system logic.
No reliable engagement signal from Telegram campaigns
A custom event-driven tracking system mapping Telegram reactions to specific campaigns and users in real time.
Sensitive user data exposed through unprotected deeplinks
End-to-end encrypted deeplink flow with server-side token generation, validation, and configurable expiry.
Maintaining code standards across a large distributed team
A structured, high-detail code review process enforcing consistency across 22 developers with zero-deviation standards.
Let's discover how we can help you reach your goals.
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