When the major development part is over, there is time for you to publish your product. And no matter whether you decide to deploy your app on App Store, or Google Play, there is a specific procedure prior to the app release. Since this stage of production is relying not just on developers but on the app owner itself, we decided to come up with an overview of what this process will look like. Besides, we outlined the nuances which can influence the outcome, namely getting app approval.
But first, let’s take a look at the list of requirements that leads up to the application submission, and, generally speaking, answer the question of how to publish an app.
Both for the App Store and Google Play, the list of checkboxes is quite long. And all apps should adhere to the guidelines if you want your app submission to proceed well. Otherwise, you are risking getting your application rejection, and you’ll need to resubmit all over again.
Now, when you gathered all the requirements from the checklists above, you can start the application submission process. For App Store, you just need to archive your app by uploading it from the XCode to the Apple Developers account.
And there you can fill in all the info blocks about your app. The submission there is free, but first, you need to purchase a subscription to the Apple Developers account - 99$ per year.
For Google Play Store there is also just a one-time registration fee (25$), and after that, you can submit an unlimited number of apps to its app store. However, you’ll need to register a Google Wallet Merchant account if you want to publish paid applications. The submission procedure is quite similar to that of the App Store. You'll need to use Android Studio and your Google Publisher account to prepare and sign the final version of your app.
Finally, you submitted a product. And now all you need to do is to wait for the app approval. So, what are the differences in the app review process on two different application stores? Let’s overview both of them.
The App review process can be checked in My Apps of App Store Connect or on the App Store Connect App for iPhone and iPad. Since the App Store review process is conducted manually by the reviewing team, the time it takes to complete an assessment can reach up to 48 hours. Of course, it depends on the app, its features, and its magnitude. If you submit an incomplete application, review timeframes may be extended or your app may be denied. Once the status is changed - you’ll be notified of the result.
Unlike the App Store's manual review process, Google utilizes an automatic algorithm to pre-screen all submitted apps for apparent content violations or malware. However, after passing this screening procedure, the app will be also personally reviewed by a group of reviewers.
Despite mixing machine-assisted appraisal and manual review, the Google Play Store approval process is still much faster than the App Store's. It takes anything from one to seven hours for your app to get approved.
There is a high chance, that after the first few reviews, you won’t get the desired app approval. But, there is nothing wrong with your app, if you wondered. The reason might be some minor inconsistencies, which can be solved at once. This list of reasons for application rejection might differ on App Store and Google Play Store.
App Store published the most common reasons why your app might be denied. Crash and bug reports, broken links, placeholder information, a poor user interface, and other issues are all on the list. Meanwhile, for Google Play, it’s more important not to violate their policies guide, for example, do not include sexually explicit content, bullying, harassment, hate speech, etc.
Obviously, you get the email from the app store team, with all the details of what you need to change in order to get app approval. The feedback email will let you conduct the needed app store optimization. For each type of reason, you can find a tutorial on how to avoid such mistakes and what exactly should be adjusted. All this info is available both on App Store and Google Play support pages.
Hence, your plan now should look like that:
Even though this process seems eventually simple, it might take a while before you finally get an app approval and your product is published online. But with the experience of submitting an application a few times, this procedure will become even easier for you.
Obtaining app approval needs dedicated concentration and preparation beforehand. It is better to re-check everything twice, rather than wasting a few days just waiting for denial. And in case of application rejection, consider this a good opportunity, since your app has been checked by professionals. With the review, you can scan a product for weak places and make it even greater for the target. However, with the help of a trusted technology partner, who had experience in completing such tasks, the process can go a lot faster. So, let’s work together forward your app release.
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