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Propulse

A centralized real estate marketing platform combining CRM, campaign analytics, and automation to track properties, attribute leads by source, and measure campaign performance.

Services
Dedicated Development TeamUI/UX Design ServicesDiscovery phase services
Client
Under NDA
Location
UK
Industry
Real estate software development services
Results
30%
increase in qualified leads
40%
faster campaign deployment
20%
improvement in marketing attribution clarity
Current thumbnail
Team
Tech Lead / Software ArchitectDjango DeveloperReact DeveloperDevOps EngineerQA Automation Engineer
Technologies
Amazon Web Services
Amazon Web Services
Django
Django
Apollo
Kubernetes
Kubernetes
Docker
Docker
ReactJS
ReactJS
PostgreSQL
PostgreSQL

Project Categorization

Marketing data links to each specific property, so every campaign and ranking maps to the right asset. Listings sit in a categorized sidebar, and selecting one opens its own analytics view.
  • Sidebar categories: Properties, Sources, Performance
  • Keyword positions tracked across 5 ranking buckets
  • Month-by-month ranking trends for the selected year
  • AI algorithms flag potential lead interest per asset
Project Categorization

Track by Sources

Track campaigns and leads by acquisition source, such as email or paid social. Source-level data shows the efficiency of each strategy and channel.
  • Connects ad, email, and analytics tools in one table
  • Toggles each source active or inactive
  • Shows the tracked metric per source
  • Create, duplicate, edit, and delete source setups
Track by Sources

Tool Integrations

Third-party marketing tools connect through a searchable directory, implemented on demand when not already listed. A guided flow authorizes each app and syncs its data into the dashboard.
  • Searchable directory with ratings and install counts
  • Recommended tools: Google Ads, Mailchimp, Ahrefs, Google Analytics
  • Guided connect flow: authorize, log in, select account, auto-sync
  • Manage or disconnect any integration from Connected Tools
Tool Integrations

Lead Mapping

A real-time mapping system tracks lead activity by location across a metro area. Agents see where demand concentrates and which areas are gaining or losing traction.
  • Interactive map of the selected metro area
  • Leads ranked by borough and neighborhood
  • Lead count per area with trend percentage
  • Filters by period: week, month, year
Lead Mapping

Traffic by Reach & Impressions

Reach and Impressions chart together for each property in one view, with bars set side by side per listing. The view shows which assets draw the most attention over a selected period.
  • Toggles Reach and Impressions on or off independently
  • Switches between line, bar, and pie chart views
  • Filters results by time period
  • Labels each bar with its exact value
Traffic by Reach & Impressions

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Discover a solution

Challenges & Solutions

challenge #1
Integrating with existing business tools
solution #1

Robust APIs and connectors that move data between the CRM and other core business software.
challenge #2
Complex analytics and data processing
solution #2

Automated data gathering and processing pipeline feeding dashboards for clear visualization.
challenge #3
Tracking individual properties and leads
solution #3

Project-based categorization that separates and sorts properties and leads across multiple projects.

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Anastasiia Pryshliak
Anastasiia Pryshliak
Senior Partnerships Manager

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