Under NDA
Propulse
This is a custom-built centralized platform for marketing management in the real estate industry, providing users with CRM services and other valuable features, including marketing process automation.
Location
Industry
Services
Project Overview
Project Goals
One of the most frustrating tasks for our clients was tracking all the processes related to marketing and customer management. Before our cooperation, they were primarily relying on outdated and highly manual management and tracking, slightly enhanced by third-party software solutions.
After defining the core features and services to include, we decided to create a custom CRM with various business-oriented features that serve core needs. The result of our cooperation is a comprehensive and semi-autonomous marketing software, capable of tracking individual properties, analyzing marketing/sales sources, and evaluating the effectiveness of campaigns.
Scope of Work
To enable all desired functionality, we chose software development from scratch. During our discussions with the clients, we successfully defined the core functionality and other technical aspects, including the possibility for further system scaling or integration with industry-specific tools. Besides, we had limited resources to embody such a system.
As a result, we opted for a custom software development approach from scratch. This allowed us to choose the most efficient and affordable software tools, as well as plan and design the IT architecture.
Challenges & Solutions
Integration with existing construction tools
for seamless data flow between CRM and other core business software.
Complicated analytics and data processing.
connected to dashboards and other tools for convenient visualization.
Issues with tracking individual objects or leads.
allowing for sorting and separating different properties or leads.
Business Benefits
Propulse helps business to provide more efficient and competitive services:
30%
increase in qualified leads
40%
faster campaign deployment
20%
improvement in marketing attribution clarity
Solutions & Features
Project Categorization
The platform enables the separation of marketing data gathering and processing by linking it to specific projects or assets. As a result, business owners can track each marketing campaign and its effectiveness, enabling them to make adjustments to their strategy as needed. For instance, each real estate asset is linked to its related operations, making it easier to track every individual customer or lead, analyze their interactions, and identify potential interest using AI algorithms.
Track by Sources
Another essential feature is the ability to track a marketing campaign and manage leads by source, such as email or social media advertisement. To enable this feature, the platform was designed to be as flexible and integration-friendly as possible, allowing clients to integrate new third-party services or marketing analysis tools as needed. Source-tracking also helps to stay more informed about the efficiency (or lack thereof) of specific strategies or channels, allowing real estate agents to define ways to address the issues of marketing campaigns.
Multiple Integrations and Mapping
Finally, to ensure a seamless data gathering and processing, we ensured that the system supports as many niche-specific real estate integrations as possible. It is flexible enough to implement third-party solutions on demand, if they are not already included in the suggestion list. In addition to integrating popular solutions such as LemList, HubSpot, LinkedIn Ads, and Google Ads, we also implemented a real-time lead mapping system. In brief, it enables agents to track activity by location, assess the popularity of specific real estate assets, and view comprehensive data compilations that may be useful for future marketing campaigns.
Take a Closer Look at the Project’s Core Features and Design
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